CURAVA

Marketing Sustainability

Curava

Brief

Curava, a renowned recycled countertop brand, embarked on a mission to reinvigorate its image and connect with a younger, sustainability-conscious audience. Their existing brand messaging and packaging were outdated, failing to reflect their commitment to eco-friendliness. In response to this challenge, Curava collaborated with a creative agency to transform its brand identity and packaging, prioritizing sustainability at its core.

Services

SEO

CRO

Web Design

Paid Media

Social Media Marketing

How Curava Refreshing Their Brand Attracted a Younger Audience

Challenge: Curava, a popular skincare brand, was struggling to connect with a younger audience that is increasingly concerned about sustainability. The brand's existing messaging and packaging were outdated and did not reflect its commitment to sustainability.

Solution: Curava partnered with a creative agency to refresh its brand and messaging to focus on sustainability. The agency developed a new brand identity that used natural elements and colors to convey a sense of eco-friendliness. The agency also created new packaging that was made from recycled materials and printed with sustainable inks.

Results: The rebrand was a success, and Curava saw a significant increase in social media engagement, shares, and organic traffic to its website. The brand also saw an increase in sales among its target audience of younger consumers.

Maximizing Website Traffic with SEO, Accessibility, and UX Design: A Case Study

Challenge: A new e-commerce website was struggling to generate traffic. The website was not well-optimized for search engines, and it was not accessible to users with disabilities. Additionally, the user experience (UX) design was not user-friendly, making it difficult for visitors to find the information they were looking for.

Solution: The website owner hired a digital marketing agency to help improve the website's SEO, accessibility, and UX design. The agency implemented a number of changes, including:

  • SEO: The agency conducted keyword research to identify the keywords that potential customers were most likely to use when searching for products like the ones the website sold. The agency then optimized the website's content and structure for those keywords.
  • Accessibility: The agency made the website more accessible to users with disabilities by adding features such as alt text for images, transcripts for videos, and keyboard navigation.
  • UX design: The agency improved the website's UX design by making it easier for visitors to find the information they were looking for. The agency also made the website more visually appealing and engaging.

Results: The changes implemented by the digital marketing agency resulted in a significant increase in website traffic. The website's traffic increased by 556.53% in the first six months after the changes were implemented.

The increase in traffic was due to a number of factors, including:

  • The website's improved ranking in search engine results pages (SERPs).
  • The increased number of people who were able to access the website due to its improved accessibility features.
  • The improved UX design, which made the website more user-friendly and engaging.

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